/ Useful autonomy
AI agents are systems that can interpret a task, use tools, and move work forward with some degree of autonomy.
An AI agent is more than a single prompt. It usually has a role, instructions, memory or context, access to tools, and a job to complete. In marketing systems, agents can help summarize signals, draft content, route requests, or support follow-up.
/ How is this related?
Design conversational agents that answer, qualify, route, and support without sounding like a dead machine.
Connect follow-ups, lead paths, reminders, and reporting so the story keeps moving.
Read what is resonating, find the weak signal, and tune the campaign while it is alive.