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Plain-English notes on the machinery.

A small glossary for the tools and concepts behind modern marketing systems: n8n, webhooks, AI agents, workflow automation, and the wiring that keeps work moving.

Workflow wiring

n8n

n8n is a workflow automation tool that connects apps, forms, databases, AI tools, and internal systems.

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The signal doorbell

Webhooks

A webhook lets one system tell another system that something happened, usually by sending data to a special URL.

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Useful autonomy

AI Agents

AI agents are systems that can interpret a task, use tools, and move work forward with some degree of autonomy.

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When this happens, do that

Workflow Automation

Workflow automation connects repeatable steps so information, reminders, drafts, and decisions move with less manual drag.

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